Sour or Sweet Brand Kit

Everything you need to maintain brand consistency across all platforms

Brand Overview

Our Mission

Delivering the most delicious and exciting sweets to bring joy and sweetness to every occasion.

Brand Personality

Fun, playful, and delightfully sweet. We embrace the perfect balance of sour and sweet experiences.

Target Audience

Sweet lovers of all ages who appreciate quality, fun, and memorable taste experiences.

Logo & Visual Identity

Primary Logo - Use this version for most applications

Logo Usage Guidelines

  • Minimum Size: Logo should be no smaller than 1 inch (25mm) wide
  • Clear Space: Maintain clear space equal to logo height around the logo
  • Background: Logo works on light and dark backgrounds
  • Colors: Use brand colors or black/white when color is not available

Brand Colors

Primary Pink

#ff6b6b

Main brand color, used for buttons, accents, and highlights

Background Yellow

#ffeaa7

Background color, creates warmth and friendliness

Accent Teal

#4ecdc4

Secondary accent color for gradients and highlights

Dark Text

#333333

Primary text color for headings and important content

Secondary Text

#666666

Secondary text color for descriptions and less important content

White

#ffffff

Background for cards, buttons, and contrast elements

Typography

Primary Font: Poppins

Light (300) - AaBbCc

Regular (400) - AaBbCc

Semi-Bold (600) - AaBbCc

Bold (700) - AaBbCc

Typography Guidelines

Headings

Use Poppins Bold (700) for main headings, Semi-Bold (600) for subheadings

Body Text

Use Poppins Regular (400) for body text, Light (300) for captions

Hierarchy

Maintain clear size hierarchy: 32px → 24px → 18px → 16px → 14px

Brand Voice & Messaging

Brand Voice

  • ✓ Fun and playful
  • ✓ Sweet and delightful
  • ✓ Friendly and approachable
  • ✓ Exciting and energetic

Key Messages

  • "Discover our delicious range"
  • "Perfect for every occasion"
  • "Bringing joy to every bite"
  • "Sweet treats for everyone"

Tone Guidelines

  • ✗ Never boring or formal
  • ✗ Avoid negative language
  • ✗ Don't be too childish
  • ✓ Always positive and fun

Product Photography Guidelines

Do's

  • ✓ Use natural lighting
  • ✓ Show products in context
  • ✓ Include brand colors in backgrounds
  • ✓ Focus on texture and appeal
  • ✓ Use lifestyle photography

Don'ts

  • ✗ Use harsh artificial lighting
  • ✗ Show products alone on white backgrounds
  • ✗ Use competing brand colors
  • ✗ Include people in product shots
  • ✗ Use stock photography

Usage Examples

Social Media Post

"🍭 Sweet news! Our new lollipop collection is here to brighten your day! Which flavor will you try first? #SourOrSweet"

✓ Fun, engaging, includes emoji and hashtag

Product Description

"Experience the perfect balance of sour and sweet with our Fizzy Mix. Each bite delivers an exciting sensation that will delight your taste buds!"

✓ Descriptive, focuses on experience, positive language

Customer Service

"We're delighted you love our sweets! We're working hard to bring you even more delicious treats. Stay tuned! 😊"

✓ Positive, enthusiastic, uses emoji appropriately

Brand Assets

Logo Files

  • PNG (transparent background)
  • SVG (vector format)
  • JPG (white background)

Color Palette

  • HEX codes provided above
  • RGB values available
  • CMYK for print

Fonts

  • Poppins (Google Fonts)
  • All weights included
  • Web and print usage